The DataBar barcode is able to contain more information including expiration date, specific sizes or varieties, and more. This will reduce the ability of people to use a coupon on a product or size it was not intended for. I have a feeling that part of this is due to the show Extreme Couponing and the increase that brought in people using coupons unethically. Jackie who was featured in the second episode this past season (the one who wore full makeup and high heels to shop) admitted to using a coupon on a product that it was not meant for during her extreme couponing trip.
Retailers that utilize DataBar will experience automatic expiration date checking, reduced cashier intervention and improved scan rates. This means your checkout experience should be much less painful and will be faster.
Of course, in order for these coupons to scan, the retailer would need to update their POS system to accommodate the new barcode. Most major retailers like Target and Walgreens already support DataBar barcodes, with other retailers soon to come.
No comments:
Post a Comment